Tucked away down an alleyway between Magdalen Street and Gloucester Green, the pub has a predominantly young and student clientele in the evenings but a wider range of customers during the day, attracted by five ever-rotating real ales from local suppliers, which normally includes a gluten free option. There are 3 small areas inside but now also a large covered and heated patio on the site of a former private car park, which more than doubles total seating capacity. The White Rabbit (formerly the Gloucester Arms) is renowned for its own-branded pizzas, all made fresh on site, (and gluten-free bases available), with four firms signed up to offer home delivery.